Just when you thought you couldn’t cope with any more upheavals, Wegmans unveils its new logo.
It looks surprisingly, but pleasingly, 1930s retro (as opposed to the stale ’70s retro they’ve had forever)… and not only that, but it reminds me a little bit of the cursive of Stewart’s Shops.
We don’t have any Stewart’s here in Central New York — except for one rogue western outpost around Oswego — and that’s too bad, because I don’t think anyone does the deluxe convenience store better than they do. I became quite a fan of theirs back when I used to visit my sister in the Albany area (and they also sell excellent firewood). Here’s a recent article about how deluxe groceries are starting to look at opening smaller stores, sort of a “bodega” model. I wonder if Wegmans will ever do the same. It might remove the psychological fatigue you feel as you contemplate fighting crowds through a food warehouse, even at the beloved Weggies.