In recent local blogosphere discussions on reading and gadgets, the hope was expressed that the popularity of the Harry Potter series meant that kids were getting back into a love of reading. So what’s in store from the publisher?
With the Harry Potter series now completed, Scholastic, the United States publisher of those wildly successful books by J. K. Rowling, is moving forward with what it hopes will be its follow-up blockbuster series. Called “The 39 Clues,” this series will feature 10 books — the first of which is to go on sale next September — as well as related Web-based games, collectors’ cards and cash prizes. The project demonstrates Scholastic’s acknowledgment that as much as the publisher heralded the renewed interest in reading represented by the Harry Potter books, many children are now as transfixed by Internet and video games as they are by reading.
Well, so much for that notion.