Who killed Name Brand Deals?

Name Brand Deals, the Oneida-owned enterprise that moved in to the spiritual space of the old Genesee Theater (I refuse to talk about Pep Boys any more), shut its doors recently. I’m not surprised. Even for a discount outlet, the place was a real dump. I went in there once and it made a barn sale look like Neiman Marcus.

Anyhow, I’m mentioning this partly to draw attention to a new comment I’ve received on the old Who killed the Genesee? thread. I’ve reprinted the comment below.

While researching for the Kallet Genesee page at Cinema Treasures, I came across a couple of bits of information not mentioned above that might interest you. The April 1, 1950, issue of Boxoffice Magazine published a rendering of the proposed Genesee Theatre by its architect, Michael J. DeAngelis. Construction began later that year. Albanese Brothers built the building, and it was operated under lease by Kallet Theatres.

I’ve been unable to find the exact opening date for the Genesee, but the March 14 issue of Boxoffice said that the theater had recently opened.

Michael DeAngelis was a Rochester architect who designed many theaters from the 1920s into the 1950s, some as far away as Florida, though I’ve been able to track down the names of only a few. His page at Cinema Treasures currently lists a mere dozen.

I’ve been unable to find out anything about Albanese Brothers, but it’s likely that they were a local firm of builders and developers in Syracuse.

Scans of Boxoffice Magazine and its predecessors are currently available at issuu.com, and there are many articles and brief items about upstate New York theaters, some going back to the mid-1920s. If you’re interested in the subject this is a good place to search for information about it. I’ve found it easier to search through Google than through Issuu’s own search box, though.

–Joe Vogel

If I was leader of the free universe and had a zillion dollars, I would buy the Genesee Theater space, rebuild the theater and show nothing but quality sci-fi from all film eras, starting with Forbidden Planet, maybe doing it Alamo Drafthouse style.