The ESDC has done a big re-launch of the famous I Love New York tourism brand. The new ads are going to be targeting Northeastern states, trying to get economically strapped vacationers to drive over the border and head Upstate instead of just down to NYC. Good timing for it, I suppose. This was in the works before Spitzer’s hasty departure, but it makes Paterson look like he just thought of it.
They’ve also done away with the small-phonebook-sized “catalog” of village-by-village tourism opportunities that has been published every year and will publish a slimmer 40-page booklet instead that offers trip ideas. Good idea too, since I don’t know if we really need to print a listing for Homer’s House of Chaw over in East Caligula. (By all means, direct the tourist to the splendors of our region, but let them savor the adventure of discovering Homer’s for themselves…)
As for the logo, I was surprised to see that they didn’t change the old Courier typeface, but I guess that is regarded as an integral part of the brand. The main changes to the logo have to do with little wildlife doodles and the addition of unmowed grass. (KAZ doesn’t like the squirrel.) Oh well, at least they didn’t officially change it to this: