Could it be? A positive Upstate-related business story that doesn’t seem just like empty branding? JetBlue is offering special $30 fares between NYC and Upstate cities, as part of an “I Love New York” tourism push designed to get people to come Upstate for some R&R.
The Post-Standard this morning pointed out that the “I Love New York” slogan was originally devised for the entire state, but that somehow, it got associated almost exclusively with NYC, which wasn’t the intention. Here’s an AP story with the same gist.
As for the question of how the logo could be altered to remind people it’s not just for NYC, why not just somehow work in the standard iconographic shorthand — city skyline/Niagara Falls?
However, the Spitzer Administration made a nice play on the slogan with their Cortland “I Live NY” summit, which was attended by Robinia, who reports here.